At the beginning of the week we put a phrase on our networks about when to say "no", this is very important, because when starting a business we understand that we must generate as many sales as possible by saying "yes" to the opportunities that arise. introduce us or try to convince all people to buy their products with us. But in many cases this is not ideal.
Sometimes, because we are chasing those clients who tell us "no", we lose the opportunity to attract the "yes", with whom we want to work and who are of great help to us, our team and our business.
Some recommendations that we leave you so that you know on which occasions it is necessary to say the dreaded "no", are:
- When the budget does not meet the expectations, although we need these projects or make these sales to grow in our market, if it is something that affects you significantly. Please, consider it.
- If you have that "weird feeling", when we have that sense that something is not right for us, we better review this project in detail to see what "creates" that situation.
- You do not feel that the perspective or mentality of the client is aligned with the project or your business. On many occasions we come across clients who have a mentality that does not go with the sale of our products or businesses and as we told you before, instead of chasing the "no", look for the "yes" that you are going to obtain.
- If you feel that the amount of work is going to wear down the quality of your work or that of your company, it is better to deliver quality than simply "deliver for delivery".
And in the end the important thing is knowing how to say "no"; keeping it in the most professional way, without the client misunderstanding your intentions or feeling that it is a way of "denigrating" him.