It is important when creating content and developing strategies for our business that these are in accordance with the corporate image that we have created and that we seek to develop. Previously, we had talked about this type of strategy for product marketing, today we are discussing it for the communication of your brand.
How did you manage to maintain consistency:
Define what is your brand?, the concept of your brand, who are you targeting, what makes you different? Why should we buy from your business?
Establish What is your brand like? An exercise that is often used is to describe our brand as a person, your brand can be a 23-year-old girl who addresses her clients in an informal and jovial tone, or it can be a person of 43 years with a high executive position and that addresses people formally . Clarifying this will allow you to create a style for your brand.
Analyze , where will my clients be able to consume my content? Sometimes we want to cover all communication channels, when the real focus that we must give our brand depends on our market, if our audience is young, the market that we should cover is the networks like Tik Tok, etc.
Create , your content strategy, if you plan to make videos, establish how the level of frequency and how your videos will be made.
One piece of advice we give you is that if your company still belongs to one person , do not look for 100% perfection in the creation of your content, because you can lose focus. The important thing is that your brand is consistent across all your communication channels.